FOR CHEMICAL & INDUSTRIAL COMPANIES

Your feedstock moved. Who do you reprice, and by when?

Most companies answer that in three weeks, by hand, across four systems. Northra answers it the same morning. It names the contracts the move touches and what it costs you in margin, then flags which repricing windows are about to close.

Talk to us See a worked example →

READS: ERP · CRM · Contracts · Market data
ANSWERS: What moved, what it costs, who to call
SITS: On top of the systems you already run

Monday 06:14 · Morning briefLive

1 · What moved

Phenol, NW Europe contract ▲ 12.4%

Month-on-month. Third consecutive rise.

2 · What it costs you

€1.24M of annualised margin, across 18 contracts

Two grades, four countries, one key account at 31% of the exposure.

3 · What to do

Reprice 6 accounts before 31 March

Each has an index clause that supports the move. After that date they renew at the old price.

Every figure opens the evidence behind it.ILLUSTRATIVE

Figures shown are an illustrative worked example, not customer results.

Northra is an intelligence layer that sits above the systems you already run. It does not replace your ERP or your CRM. It reads them together, along with your contracts, your market data and your own documents, and answers the questions no single system can answer on its own.

Questions like: this index moved, so which of our contracts does that actually touch? Which customers are about to renew at a price that no longer works? What did we decide last time this happened, and did it work?

The problem

You already have the data. Assembling it is what takes the time.

The feedstock price sits in one system, the contract terms in another, and the customer's order history somewhere in a third. By the time someone has assembled all three into a slide, the window to act on it has usually closed.

Found out too late

The input moved in week one. The business discussed it at the month-end review, by which point the quarter was already priced.

Two regions, two answers

Each region reads the market from its own sources. Leadership receives several versions of the same month and has to arbitrate between them.

The clause nobody triggered

The contract had an index escalator. It needed notice by a date. Nobody was watching that date, so the contract renewed at the old price.

Knowledge that walked out

The person who understood that grade, that customer and that plant has retired. The reasoning lived in their inbox.

Reporting that stops at a chart

The dashboard shows margin fell. It does not say which accounts caused it, or which of them you can still do something about.

Senior time on assembly

Experienced commercial people spend their week building the picture instead of deciding what to do about it.

A worked example

One feedstock move, one morning.

This is the sequence Northra runs. The figures are illustrative, but the steps are the product, and every one of them traces back to the source it came from.

Mon 06:14

The index publishes.

Phenol on the NW Europe contract basis is up 12.4% month-on-month, the third consecutive rise. Northra is already watching it because it feeds two of your grades.

SOURCE: MARKET DATA FEED

Mon 06:15

It resolves against your actual book.

"Phenol is up" is the easy part. The useful part is which of your products use it, which customers buy those products, on what contracts and at what volumes. Eighteen contracts, four countries, €1.24M of annualised margin exposed.

SOURCE: ERP + CRM + CONTRACTS

Mon 06:15

It checks what you are allowed to do.

Six of the eighteen contracts carry an index clause that supports a price move. Each needs written notice before a date. The earliest is 31 March. After that it renews at the old price for its full term.

SOURCE: CONTRACT TERMS

Mon 09:00

The commercial team gets a ranked list.

Six accounts, ordered by money at stake and by deadline, each with the evidence attached and a draft of the reasoning. The account manager opens it and makes the call with the argument already built.

OUTPUT: OWNED ACTIONS

And the other twelve?

Most of a book is not on an index clause. Each of those has a different lever.

A flat annual contract cannot be touched mid-term. Its renewal date is known well in advance though, so the case for it can be built over the weeks in between. Spot and order-by-order business moves on the next quotation, which is the fastest lever there is. Others carry a surcharge mechanism, or a rebate tier that is quietly absorbing the increase. Where there is genuinely no lever this quarter, Northra says so rather than sending someone to argue a case the contract does not support.

See the lever for each contract type →

3 weeks → 1 morning

From the index moving to a priced, evidenced action list.

18 → 6

Contracts narrowed to the ones you can actually act on now.

One version

Every region working from the same reading of the market.

What changes

The same week, run two ways.

Without Northra

The month-end reconstruction

An analyst exports from three systems and reconciles them by hand.
The contract terms are checked one by one, if there is time.
The finding lands at the review, three weeks after the move.
Two regions bring different numbers to the same meeting.
Some windows have already closed. Nobody knows which.

With Northra

The Monday morning brief

The move is detected and resolved against your book overnight.
Contract clauses and notice dates are read with it, automatically.
The finding lands the same morning, while the window is open.
Every region opens the same brief, built from the same sources.
Actions carry owners, deadlines and the evidence behind them.

How it works

Three stages, and the order matters.

Plenty of tools do the first stage well and stop there. Some reach the second. The value shows up in the third.

Connect what you already have

Northra reads your ERP and finance records, your CRM and pipeline, your contracts and specifications, your documents and reports, and the market indexes you follow. Nobody has to move off the tools they use today.

ERPCRMContractsSpreadsheetsDocumentsMarket indexesEmail & reports

Understand what it means for you

A movement is only useful once it is resolved against your own book: which products, which grades, which contracts, which accounts, which regions. Northra does that resolution, explains the impact in the terms your commercial teams already use, and shows its working.

Act, with the reasoning attached

What comes out is a ranked list of things worth doing. Each carries an owner, a deadline, and one click through to the evidence behind it. Northra also records what acting on it earned, so the next decision starts from a better base than the last one did.

See the platform in detail →

Security & data

It reads your contracts and your margins. So handling matters.

Everything runs inside AWS, in the region you choose, in a tenant isolated from every other customer. That includes the AI. Your data is never used to train shared models, and Northra does not write back into your systems.

All within AWS

Stored and processed in one boundary, in your region. No second cloud, no external model API in the data path.

Your tenant, your keys

Isolated per customer, encrypted in transit and at rest, with SSO and role-based access your admins control.

No training on your data

Your documents and figures are never used to improve a model that any other customer touches.

And what we don't claim

We hold neither SOC 2 nor ISO 27001. If a certificate is a hard gate for your procurement, we are too early for you.

Read the full security and data page →

Who it is for

Five seats around the same decision.

Chief Commercial Officer

Needs one view across regions, customers, pricing and pipeline instead of five versions of it.

Where is margin leaking this quarter, and which regions are already on it?

Pricing & margin

Needs feedstock movement, contract terms and margin exposure in one place.

Which accounts can I move on, by how much, and before which date?

Key account management

Needs the full picture of an account before walking into the room.

What has changed for this customer since we last spoke, and what should I open with?

Product & segment management

Needs applications, regions, competitors and demand in one view.

Where is this grade winning, where is it losing, and why?

Executive leadership

Needs faster answers to strategic questions, with the reasoning left visible.

What changed, why does it matter, and where do we act next?

How it differs

You probably own all four of these already.

Each does its own job well. Northra is the layer that gets them to answer one question together.

Versus BI dashboards

BI shows you that margin fell.

Northra names the six accounts that caused it, and which of them you can still reprice.

Versus CRM

CRM records what the customer did.

Northra explains why: feedstock, a competitor, supply, or contract timing.

Versus a general AI assistant

A general model answers a question in isolation.

Northra knows your grades, your contracts, your regions and your terminology.

Versus market intelligence

A price service tells you the index moved.

Northra resolves that move against your book and attaches the deadline to it.

Is Northra a fit?

Complexity matters here more than size does.

Northra is at its strongest where several of these are true at once.

Commercial teams spread across regions
Complex product portfolios and many grades
Volatile feedstocks and real pricing exposure
Long, technical B2B sales cycles
Contracts with index clauses and notice periods
Market intelligence scattered across teams
Several ERP, CRM or reporting systems in parallel
Heavy dependence on a few experts' knowledge
Supply-chain and regulatory exposure
Recurring executive updates and market reviews

If several of these are true, the cost of finding out late is already on your P&L.

This is not a tool for small businesses. We built it for industrial organisations where a slow decision, or two regions working from different numbers, shows up directly in margin, growth and customer retention.

Talk to us

Industries

Chemicals first, then the industries alongside it.

Chemicals & materials

Specialty chemicals, polymers, additives, coatings, intermediates, ingredients.

Northra for Chemicals →

Energy & industrial supply

Oil and gas, renewables, refining, industrial gases, feedstocks.

Manufacturing

Advanced manufacturing, components, packaging, machinery, equipment.

Mining & raw materials

Metals, minerals, commodities, upstream materials.

Industrial distribution

B2B distributors with complex portfolios and pricing exposure.

Why Northra exists

In complex markets, direction is the advantage.

Industrial companies run on complex systems: assets, products, customers, contracts, regions, regulations, supply chains and markets. Almost every decision needs information from several of them at once, and that information almost never sits in one view.

We built Northra to close that gap. It connects what the business already knows, explains what has changed, and carries it through to a decision someone can take this week.

Next step

Prove it on one workflow, in 8–12 weeks.

A design-partner pilot runs on your own data, in one business unit, against success measures you write down before it starts. Bring us one month you wish you had seen sooner and we will scope it from there.

How a pilot works Talk to us